3rd July 2009, 09:19 AM
Quote:quote:Others are not. Using the "Unique selling point" frame of reference, we aim to provide potential clients with an environment where academic "figureheads" are complemented with/by experienced professionals.Could this get you into trouble, that is, if you're selling your service by saying (effectively) 'all these other field schools/training digs aren't as good as ours', is there the risk that you'll get all the other academic figureheads saying to their students during the academic year 'That dig is no good, don't go to it', thus putting off your client base?
I'm not saying this will happen, but you may need to tread carefully around some academic egos in your promotional efforts..?
The concept sounds absolutely amazing to me, something I wish I'd had access to when I was a student.