22nd May 2008, 07:57 PM
I applaud the university for having such a course, but as I read it, it looks like it's only one day? To cover:
1. Your business starting point
2. Competitor intelligence
3. Your internal abilities and potential
4. Marketing and promotion
5. Financial issues
6. Resourcing
Whew!! they must be good
Having been involved with many companies where the finance, marketing, management is all done by archaeologists (and i thought we got into archaeology to avoid math, now you're having an archaeologist doing taxes, payroll, profit and loss, etc! scary) I strongly believe in the need for more educated and business minded folks in those positions.
However, a one day course to teach what is essentially an MBA concerns me. Is this the importance that the powers that be in archaeology place on business management? Is one day sufficient? (that last was rhetorical btw)
As with field tech "unions" and wage issues in the US, I hear a lot of talk but see little action. Having been out of archaeology for several years and within marketing for a very successful company, I see the benefits that could be brought to CRM from a business focus. Does anyone think that a CRM company would hire for this though? In my experience, the answer has been no.
Is there more out there than one day courses? I'm not beating up on Leicester and I'm happy they're even offering such a course. It just seems like more evidence that is convincing me that CRM truly doesn't want to change and likely will not change despite the efforts of some folks.
Sara
1. Your business starting point
2. Competitor intelligence
3. Your internal abilities and potential
4. Marketing and promotion
5. Financial issues
6. Resourcing
Whew!! they must be good
Having been involved with many companies where the finance, marketing, management is all done by archaeologists (and i thought we got into archaeology to avoid math, now you're having an archaeologist doing taxes, payroll, profit and loss, etc! scary) I strongly believe in the need for more educated and business minded folks in those positions.
However, a one day course to teach what is essentially an MBA concerns me. Is this the importance that the powers that be in archaeology place on business management? Is one day sufficient? (that last was rhetorical btw)
As with field tech "unions" and wage issues in the US, I hear a lot of talk but see little action. Having been out of archaeology for several years and within marketing for a very successful company, I see the benefits that could be brought to CRM from a business focus. Does anyone think that a CRM company would hire for this though? In my experience, the answer has been no.
Is there more out there than one day courses? I'm not beating up on Leicester and I'm happy they're even offering such a course. It just seems like more evidence that is convincing me that CRM truly doesn't want to change and likely will not change despite the efforts of some folks.
Sara