Sensible Archaeology?

[Odinn]

Since 99.9% of the output from commercial archaeology is aimed at clients who aint gonna understand any of the above, what's the point?

The point is surely not that you write a load of turgid, incomprehensible Hodder in your report, but that you apply an appropriate theoretical framework to your interpretation and produce a well-written, clear report that reflects that interpretation. Alternatively, you could rely on the 'common sense' approach of interpretation by analogy and thus end up recreating the present in the past yet again. }