Sadly, I'm afraid "Mortimer" is not a name I can support. Surely a more creative name could have been used, such as those appearing in the various posts in this thread. I am imagining the hamstringing of the message before it has a chance to garner support. The name HAS become the topic and the message is getting lost in the commentary. AB's presentation is no longer the brain storm I thought it was. No longer does it seem like a solicitation for imput, rather the opposite, a decision made and foisted upon those whom are being asked for support. I'm greatly disappointed.
An advertising agency listens to the client, the client knows (should at any rate) his target audience.
An advertising agency listens to the client, the client knows (should at any rate) his target audience.
A positive attitude may not solve all your problems, but it will annoy enough people to make it worth the effort.