Radio 4 item on lack of archaeologists

[RedEarth]

Wax and Marcus have hit exactly on what I am getting at - there are volunteers who are quite capable and have the time to cover in some fashion the work that professionals do and the tone of the BBC piece was that this might just happen and we (professional, commercial archaeologists) only have ourselves to blame. But do we really? Look at the sort of mass-media coverage archaeology gets - the CBA publications in which commercial work, to my perhaps warped view, figures fairly infrequently, academic literature which often seems to act as if we don't exist, national media, which simply doesn't understand or likes its own narrative, and press releases seen through the lense of the developer. Our own 'industry magazine' from the IfA is so technical and frankly boring that most archaeologists probably wouldn't read it. What would really help would be a more user-friendly publication, perhaps from the IfA, exploring and explaining the interesting work that commercial archaeologists do. Except that IfA would say it's not their remit and they don't only represent archaeologists working in that field. Perhaps something else is needed? A privately produced glossy magazine with nice articles, pictures perhaps? Any takers?