22nd August 2012, 04:58 PM
Uo1 has a point in highlighting that Archaeology has been a focus for brand management.
Where the character of that brand, retains with the client as the contracts would outline, in terms of who owns reports and such.
But if your going to talk about heritage adding product value to develpments, the element of ownership has to be moved away from intellectual copyright, into the realm of intellectual property.
That resides within physical marketing of products as opposed to marketing concepts and associations.
Anyway
Where the character of that brand, retains with the client as the contracts would outline, in terms of who owns reports and such.
But if your going to talk about heritage adding product value to develpments, the element of ownership has to be moved away from intellectual copyright, into the realm of intellectual property.
That resides within physical marketing of products as opposed to marketing concepts and associations.
Anyway