you cant sell what nobody wants

[Marc Berger]

our product is so poor that we cant sell it

thing is Prentice/jack/kev is when did you ever try to sell "it"or were encouraged to try to sell it? Could it be argued that "it" is not a product until you have sold it.

You can take this another step and suggest that there is no point in producing a product unless there is a buyer in mind even if it is one to advertise to. when did the curators last have to buy any archaeology? Put their money where their mouths are? Just once I went into our local museum store and had a look at some old archives. I Set my standards by what I saw and I would encourage other archaeologists to do the same thing. when the curators moved into the planning departments and education departments they did a bunk on the museums stores.