18th July 2014, 01:34 PM
P Prentice Wrote:nonsense - a good dba is a piece of p**s, but turning that into something that resonates with joe public is the hard part -otherwise we would all have done it already
I agree, yet disagree (as usual).
Turning synthesis into a product for mass sale is the difficult step that a) would raise public awareness of what we do and b) be very lucrative.
Unfortunately archaeology largely seems to not only out-source this step but pretty much give it away to TV production companies, Movie producers, English Heritage, the press and authors of both fiction and fact.
Those doing the work don't seem to have the will or expertise to monopolise on their in-house expertise/knowledge. Where are the commercially-funded profit driven literature/TV shows/ DVD's etc etc?
As an industry have we given away the profit-making end of the process to the sharks?
Is that what your getting at Marc?
Could a large archaeological contractor make a mountain of profit from producing in-house books for a number of segments of the market? Why don't they, or do they? If Disney can make a fortune from producing cartoons.....why can't say 'X-Arch-Services' branch out into producing coffee table books for the hoy-purloy or educational cartoons for the National geographic channel?
For that matter why not an archaeology channel on free-view? (or is that a step too far?).